The question which we get the most frequent ever is “How to increase sales of multi-platform selling?”. Increasing the sales of a shop is not simple, because it is related to many different issues that you need to solve.
If you have followed PowerSell, we believe you are familiar with the revenue increase formula below.
Therefore, to increase sales for the store, you need to optimize each indicator such as the level of visibility, conversion rate, the value of a purchase and frequency of purchase (the times a visitor returns to purchase). In this article, we will give 50 suggestions that can help you increase sales of multi-channel e-commerce stores.
I. Increase sales revenue by increasing visibility
1. Sell lots of products with a large inventory
E-commerce platforms always show priority to the store with many products with large inventories, you should get ready for a full list of stock for each product.
2. Join the campaign of the platform
Being on multiple platforms allows you to participate in more campaigns to increase visibility.
3. Join advertising of the platform
This is the form which you purchases the product’s position displayed on the platform. Each channel will have a lot of positions and conditions attached, you can refer to the advertising policies of each platform here: Lazada (Seller Center -> Promotion -> Sponsor products), Sendo, Shopee.
4. Expand the selling channels
In addition to selling on e-commerce platforms, you can also post products on some forums, facebook or Instagram to bring traffic to the store.
5. Create mini-games
This way comes with the 3rd method which is to create attraction with discounts, games to attract share / like / comment to become viral.
6. Volume builder
The concept is to simply create a flagship product and sell it regularly, then drive traffic to the store from cross-selling and aggregation.
7. Join Flash sale
Discount on a hot product – shock reduction to only 10,000 VND to pull traffic to the store. From there, you can use the promotion form, bundle, … to sell other products.
8. Use the product push tool of the platform
Typically, Shopee allows pushing 5 products a day, 4 hours at a time. Taking advantage of this benefit will help you increase your visibility significantly.
Pushing products to the top of the Shopee page makes it easy for customers to see.
9. Professional product images
In a list of images that customers see, if your image is sufficiently prominent, the percentage of customers who click on it will be more and thus get more traffic.
Attractive images with promotions will stimulate customers to click on the product
10. Use the auto bidding tool
For an e-commerce business, price is one of the extremely important factors, e-commerce channel also provides a priority display policy for cheaper products, typically Lazada and Shopee.
11. Sell products according to the trend
Catch the trend to create marketable products and sell more trendy products, to take advantage of the huge amount of traffic that trend creates to increase traffic for your store.
12. Comes with gadgets or products that can be used together
The product image replaced with a new one including the main product and a small gift will be an effective marketing method for your store.
13. Respond to customer messages quickly
The instant chat support will increase the response rate and the platform will prioritize pushing your product to the top of the searched product list.
14. Sell different products
The product variety will give customers more options and increase their interest in your store, thereby increasing the rate of stay. Therefore, the platform will push your product up on top.
15. SEO Content
SEO content investment makes it easier for customers to find your store from all fronts, basically like google.
16. Run ads based on available customer lists
Typically you can advertise Facebook’s lookalike on a set of customers available on the platform. Specifically, you can follow these steps:
Step 1: Log in to PowerSell
Step 2: Export customer information file under Analysis -> Export order data -> Select Time -> Select Customer information -> Click Export Excel file.
Step 3: Edit and upload the excel file to Facebook (can create a lookalike file)
Step 4: Create content and images suitable for Facebook advertising.
17. Ensuring adequate warehouse
In case your product is out of stock, the platform will lower your visibility.
18. Selling on foreign markets like Shopee Thailand, Philippines, …
Updated information: we are currently in the process of being fully upgraded and will be back soon!
Learn more at part 2 of the Series “50 ways to increase sales on e-commerce channels such as Lazada, Sendo, Shopee, etc.”: Optimize conversion rates here.
